Industry eCommerce and SEO: The Past, Present, and Post COVID-19 Scenario

    Survival in this corona scenario is tough!
    Multiple businesses have lost their money due
    to this pandemic.
    But have you ever thought about how eCommerce
    websites run their businesses?
    Did corona affect them as well?
    What is eCommerce?
    You can define eCommerce as the buying of goods
    on an online platform. For instance
    When you buy a pair of shoes by doing an online
    transaction is a good example of an eCommerce. 

    What is
    SEO is the method of enhancing traffic to your
    website using various techniques like blogging, testimonials and a lot more.

    there a relation between SEO and eCommerce?
    Yes, of course, manyE-Commerce owners use
    marketing techniques to promote their website via SEO. For instance –online
    marketplaces ask their customers to write a review about the product they
    purchased recently. That is an
    effective technique of SEO, which would
    drive organic traffic to the E-Commerce website and lead to an increase in

    Past Scenario

    Electronic data interchange
    was a significant invention during the 1960s, which helped in exchange of data
    electronically without human interference. It was a replacement for fax

    The emergence of the internet
    was the magical platform invented in the 1990s, which drove people crazy. Everyone
    wanted to know more about the World Wide Web and its benefits.

    Inventing online data encryption software
    world witnessed a significant discovery of online payment processing through
    secured data encryption software that protected the privacy of its customers.

    Significant increase in technology
    the technological boom, more number of folkswere attracted to use the World
    Wide Web for information about things and topics.

    The present scenario (1995 until

    Mostly online marketplaces
    days’ huge numbers of marketplaces have emerged. Everyone prefers buying online
    since it saves both time and money.

    Digital marketing and SEO techniques
    the advent of SEO techniques for driving more traffic to these E-commerce
    websites, the world has certainly chosen to view social platforms and forums to
    seek advice and  make purchases

    More sales and promotion
    the SEO optimized content, more the amount of traffic, more the sales and
    promotion. It’s a cycle of E-Commerce that is created and managed through
    efficient SEO techniques.

    Increased conversion rate
    sales and promotion leads are enticing customers to purchase from online market
    places by offering discounts and vouchers and thus leading to increased
    conversion rates.

    a purchase through handheld devices like cell phones or iPads is very common
    and preferable these days.

    Panic buying
    to the recent pandemic of the coronavirus, many people are not allowed to leave
    their houses, so many of them place an order for corona safety essentials like
    gloves, masks online.

    above points reflect the current scenario where people favor purchasing things
    online and thus triggering E-commerce websites to expand.

    The expected future (Post COVID-19)

    A boom in E-Commerce business
    everybody is getting used to online work and making online purchases, most of the
    businesses will prefer having an eCommerce website.

    Artificial intelligence
    is the future, probably. The customer buying patterns and choices will be
    stored and based on their preferences; the eCommerce sites will help them in

    Cryptocurrency payment
    through bitcoin would be a preferable method of payment in the future.

    How E-Commerce marketers can improve
    their business through SEO

    SEO Audit
    an in-depth research analysis on customer behavior could help a lot of E-commerce
    owners to study and analyze the purchasing pattern and thus help them to use
    pricing strategies accordingly. Using SEO tools or extensions actually aid a
    lot for on-page SEO.

    Mobile-friendly sites
    do not like to wait for a long period, so the more time a mobile-based website
    takes to load, the less preferred by customers. TheE-Commerce owners should
    focus on building more mobile-friendly websites with an aim to gain more
    customers for purchase.

    Modifying websites
    the changing trend, it is necessary to modify and upgrade websites. Redesigning
    the website or adding to its internal linking structure act as an important
    aspect. Try fixing the errors as much as possible or checking the page loading
    speed can probably be beneficial.

    Investing in content
    rules the market!
    pay a lot of attention to various types of content. The best way to promote
    content marketing for your website is through blogging or updating the info on
    your social websites or creating a discussion forum.

    has caused a mass blow to the world economy.
    to the evolving E-Commerce trends from past to present, we can certainly expect
    a bright future of this platform with the help of increasing SEO techniques.

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