to this pandemic.
websites run their businesses?
on an online platform. For instance
transaction is a good example of an eCommerce.
SEO?
website using various techniques like blogging, testimonials and a lot more.
there a relation between SEO and eCommerce?
marketing techniques to promote their website via SEO. For instance –online
marketplaces ask their customers to write a review about the product they
purchased recently. That is an effective technique of SEO, which would
drive organic traffic to the E-Commerce website and lead to an increase in
sales.
Past Scenario
Electronic data interchange
was a significant invention during the 1960s, which helped in exchange of data
electronically without human interference. It was a replacement for fax
machines.
The emergence of the internet
was the magical platform invented in the 1990s, which drove people crazy. Everyone
wanted to know more about the World Wide Web and its benefits.
Inventing online data encryption software
world witnessed a significant discovery of online payment processing through
secured data encryption software that protected the privacy of its customers.
Significant increase in technology
the technological boom, more number of folkswere attracted to use the World
Wide Web for information about things and topics.
present):
Mostly online marketplaces
days’ huge numbers of marketplaces have emerged. Everyone prefers buying online
since it saves both time and money.
Digital marketing and SEO techniques
the advent of SEO techniques for driving more traffic to these E-commerce
websites, the world has certainly chosen to view social platforms and forums to
seek advice and make purchases
More sales and promotion
the SEO optimized content, more the amount of traffic, more the sales and
promotion. It’s a cycle of E-Commerce that is created and managed through
efficient SEO techniques.
Increased conversion rate
sales and promotion leads are enticing customers to purchase from online market
places by offering discounts and vouchers and thus leading to increased
conversion rates.
M-commerce
a purchase through handheld devices like cell phones or iPads is very common
and preferable these days.
Panic buying
to the recent pandemic of the coronavirus, many people are not allowed to leave
their houses, so many of them place an order for corona safety essentials like
gloves, masks online.
above points reflect the current scenario where people favor purchasing things
online and thus triggering E-commerce websites to expand.
A boom in E-Commerce business
everybody is getting used to online work and making online purchases, most of the
businesses will prefer having an eCommerce website.
Artificial intelligence
is the future, probably. The customer buying patterns and choices will be
stored and based on their preferences; the eCommerce sites will help them in
shopping.
Cryptocurrency payment
through bitcoin would be a preferable method of payment in the future.
their business through SEO
SEO Audit
an in-depth research analysis on customer behavior could help a lot of E-commerce
owners to study and analyze the purchasing pattern and thus help them to use
pricing strategies accordingly. Using SEO tools or extensions actually aid a
lot for on-page SEO.
Mobile-friendly sites
do not like to wait for a long period, so the more time a mobile-based website
takes to load, the less preferred by customers. TheE-Commerce owners should
focus on building more mobile-friendly websites with an aim to gain more
customers for purchase.
Modifying websites
the changing trend, it is necessary to modify and upgrade websites. Redesigning
the website or adding to its internal linking structure act as an important
aspect. Try fixing the errors as much as possible or checking the page loading
speed can probably be beneficial.
Investing in content
rules the market!
pay a lot of attention to various types of content. The best way to promote
content marketing for your website is through blogging or updating the info on
your social websites or creating a discussion forum.
has caused a mass blow to the world economy.
to the evolving E-Commerce trends from past to present, we can certainly expect
a bright future of this platform with the help of increasing SEO techniques.