Survival in this corona scenario is tough!
Multiple businesses have lost their money due
to this pandemic.
to this pandemic.
But have you ever thought about how eCommerce
websites run their businesses?
websites run their businesses?
Did corona affect them as well?
What is eCommerce?
You can define eCommerce as the buying of goods
on an online platform. For instance
on an online platform. For instance
When you buy a pair of shoes by doing an online
transaction is a good example of an eCommerce.
transaction is a good example of an eCommerce.
What is
SEO?
SEO?
SEO is the method of enhancing traffic to your
website using various techniques like blogging, testimonials and a lot more.
website using various techniques like blogging, testimonials and a lot more.
Is
there a relation between SEO and eCommerce?
there a relation between SEO and eCommerce?
Yes, of course, manyE-Commerce owners use
marketing techniques to promote their website via SEO. For instance –online
marketplaces ask their customers to write a review about the product they
purchased recently. That is an effective technique of SEO, which would
drive organic traffic to the E-Commerce website and lead to an increase in
sales.
marketing techniques to promote their website via SEO. For instance –online
marketplaces ask their customers to write a review about the product they
purchased recently. That is an effective technique of SEO, which would
drive organic traffic to the E-Commerce website and lead to an increase in
sales.
The
Past Scenario
Past Scenario
·
Electronic data interchange
Electronic data interchange
This
was a significant invention during the 1960s, which helped in exchange of data
electronically without human interference. It was a replacement for fax
machines.
was a significant invention during the 1960s, which helped in exchange of data
electronically without human interference. It was a replacement for fax
machines.
·
The emergence of the internet
The emergence of the internet
This
was the magical platform invented in the 1990s, which drove people crazy. Everyone
wanted to know more about the World Wide Web and its benefits.
was the magical platform invented in the 1990s, which drove people crazy. Everyone
wanted to know more about the World Wide Web and its benefits.
·
Inventing online data encryption software
Inventing online data encryption software
The
world witnessed a significant discovery of online payment processing through
secured data encryption software that protected the privacy of its customers.
world witnessed a significant discovery of online payment processing through
secured data encryption software that protected the privacy of its customers.
·
Significant increase in technology
Significant increase in technology
With
the technological boom, more number of folkswere attracted to use the World
Wide Web for information about things and topics.
the technological boom, more number of folkswere attracted to use the World
Wide Web for information about things and topics.
The present scenario (1995 until
present):
present):
·
Mostly online marketplaces
Mostly online marketplaces
These
days’ huge numbers of marketplaces have emerged. Everyone prefers buying online
since it saves both time and money.
days’ huge numbers of marketplaces have emerged. Everyone prefers buying online
since it saves both time and money.
·
Digital marketing and SEO techniques
Digital marketing and SEO techniques
With
the advent of SEO techniques for driving more traffic to these E-commerce
websites, the world has certainly chosen to view social platforms and forums to
seek advice and make purchases
the advent of SEO techniques for driving more traffic to these E-commerce
websites, the world has certainly chosen to view social platforms and forums to
seek advice and make purchases
·
More sales and promotion
More sales and promotion
More
the SEO optimized content, more the amount of traffic, more the sales and
promotion. It’s a cycle of E-Commerce that is created and managed through
efficient SEO techniques.
the SEO optimized content, more the amount of traffic, more the sales and
promotion. It’s a cycle of E-Commerce that is created and managed through
efficient SEO techniques.
·
Increased conversion rate
Increased conversion rate
More
sales and promotion leads are enticing customers to purchase from online market
places by offering discounts and vouchers and thus leading to increased
conversion rates.
sales and promotion leads are enticing customers to purchase from online market
places by offering discounts and vouchers and thus leading to increased
conversion rates.
·
M-commerce
M-commerce
Making
a purchase through handheld devices like cell phones or iPads is very common
and preferable these days.
a purchase through handheld devices like cell phones or iPads is very common
and preferable these days.
·
Panic buying
Panic buying
Due
to the recent pandemic of the coronavirus, many people are not allowed to leave
their houses, so many of them place an order for corona safety essentials like
gloves, masks online.
to the recent pandemic of the coronavirus, many people are not allowed to leave
their houses, so many of them place an order for corona safety essentials like
gloves, masks online.
The
above points reflect the current scenario where people favor purchasing things
online and thus triggering E-commerce websites to expand.
above points reflect the current scenario where people favor purchasing things
online and thus triggering E-commerce websites to expand.
The expected future (Post COVID-19)
·
A boom in E-Commerce business
A boom in E-Commerce business
Since
everybody is getting used to online work and making online purchases, most of the
businesses will prefer having an eCommerce website.
everybody is getting used to online work and making online purchases, most of the
businesses will prefer having an eCommerce website.
·
Artificial intelligence
Artificial intelligence
This
is the future, probably. The customer buying patterns and choices will be
stored and based on their preferences; the eCommerce sites will help them in
shopping.
is the future, probably. The customer buying patterns and choices will be
stored and based on their preferences; the eCommerce sites will help them in
shopping.
·
Cryptocurrency payment
Cryptocurrency payment
Payment
through bitcoin would be a preferable method of payment in the future.
through bitcoin would be a preferable method of payment in the future.
How E-Commerce marketers can improve
their business through SEO
their business through SEO
·
SEO Audit
SEO Audit
Conducting
an in-depth research analysis on customer behavior could help a lot of E-commerce
owners to study and analyze the purchasing pattern and thus help them to use
pricing strategies accordingly. Using SEO tools or extensions actually aid a
lot for on-page SEO.
an in-depth research analysis on customer behavior could help a lot of E-commerce
owners to study and analyze the purchasing pattern and thus help them to use
pricing strategies accordingly. Using SEO tools or extensions actually aid a
lot for on-page SEO.
·
Mobile-friendly sites
Mobile-friendly sites
Customers
do not like to wait for a long period, so the more time a mobile-based website
takes to load, the less preferred by customers. TheE-Commerce owners should
focus on building more mobile-friendly websites with an aim to gain more
customers for purchase.
do not like to wait for a long period, so the more time a mobile-based website
takes to load, the less preferred by customers. TheE-Commerce owners should
focus on building more mobile-friendly websites with an aim to gain more
customers for purchase.
·
Modifying websites
Modifying websites
With
the changing trend, it is necessary to modify and upgrade websites. Redesigning
the website or adding to its internal linking structure act as an important
aspect. Try fixing the errors as much as possible or checking the page loading
speed can probably be beneficial.
the changing trend, it is necessary to modify and upgrade websites. Redesigning
the website or adding to its internal linking structure act as an important
aspect. Try fixing the errors as much as possible or checking the page loading
speed can probably be beneficial.
·
Investing in content
Investing in content
Content
rules the market!
rules the market!
People
pay a lot of attention to various types of content. The best way to promote
content marketing for your website is through blogging or updating the info on
your social websites or creating a discussion forum.
pay a lot of attention to various types of content. The best way to promote
content marketing for your website is through blogging or updating the info on
your social websites or creating a discussion forum.
Conclusion
COVID-19
has caused a mass blow to the world economy.
has caused a mass blow to the world economy.
Thanks
to the evolving E-Commerce trends from past to present, we can certainly expect
a bright future of this platform with the help of increasing SEO techniques.
to the evolving E-Commerce trends from past to present, we can certainly expect
a bright future of this platform with the help of increasing SEO techniques.
