of my friends. The place was pretty great and out of curiosity, I asked her where she came to know about this place. (Not to my surprise) she told me
that she came across their Facebook ad and then went to check on their Facebook
business page. The pictures they had posted seemed appealing to her and they
had good reviews as well, and that is how she discovered and finally made the
decision of dropping by.
Facebook marketing has become a great tool for local businesses. Though it is
quite comprehensible for a platform with 2.6 billion users to be one of the
best tools for social media marketing. And among all these features, perhaps
the Facebook ad feature is the easiest and effective way to reach out to your
potential customer. But surprisingly I don’t see many people using it, and that
is why I decided to write about this great social media marketing tool and share
it with you guys. So that you can make use of it to its full potential.
- How to create your very own Facebook
- How to use the Facebook ads feature
- How to ace the Facebook marketing
strategy using Facebook ads in 2020
(read till the end to find out)
kind of similar to the regular Facebook page, but with a heap load of added
advantages, including Facebook ad. If you are a local business and want to take
your business online, then the first step is to sign up for the Facebook Business
Page, since it is undoubtedly the best social marketing tool available to you
with never-ending possibilities. Follow our guide below to know how to set up
your very own Facebook Business Page and get started.
getting started with your business page, be sure to be logged in to
Facebook from your personal Facebook account. (Don’t worry, your personal
data will remain safe) Then, go to this link: facebook.com/pages/create.
to your requirement, choose a specific page type. You will be provided with a list including business, public figure, brand or community.
all the basic information about your business
like no one will be interested to know about an incomplete Facebook business
page, let alone the business itself. Think of it like this, what would make
them interested if they find nothing at all to feed upon? Or, what if they want
some product or service urgently and therefore need to get in touch with you as
soon as possible, but you have not enlisted a phone number, because you were
too lazy do to that! As a result, they will turn up to your competitor. Do not
let that happen.
description: Few sweet simple lines describing who you are and what kind of service or the product you offer.
- Contact information: This is the most important thing to include if you want your potential customers to reach out to you. Add your business contact number, email id.
Even you add your website link if you want to and if you have one.
CTA (call-to-action) button: This button will create easy access for your customers to either reach out or shop products from your business.
username: By default, Facebook will provide a username to your business page. But, you can and should customize your Facebook username. You can either use your brand name or go for something catchier and search-friendly.
- Pictures: Pictures make your page look more lucrative, appealing and easily reliable. So, when asked to add a profile picture and cover photo, do not shy away. Take advantage of these spaces and make full use of these.
and lucrative Facebook Business page, let’s move on to our next and main
Facebook ads feature
ad campaign. Allow me to guide you through.
objective: To create a campaign first you will need to log into your Facebook business page. Once logged in, you shall notice a blue button on the bottom left corner of your page, click on that. A web page consisting of 11 marketing objectives will open up. Here you have to choose one depending upon the goal you want to accomplish through the Facebook ad campaign.
images and text: Remember that you are creating the ad to attract customers and not to shoo them away. No one will pay attention to it unless it looks catchy and inviting.
So, spend some time on selecting the most suitable and pleasing images and some more on crafting the short yet informative ad copy for your potential customers.
the target audience: Target audience are people whom you want to see your ad or likely to engage with your business. For instance, if you are a makeup brand, then people between the age group of 18 to 40 will make the perfect target audience group.
There are many more options available that you can use to tell Facebook whom you want to see the ad.
a budget: Creating
a budget for Facebook is one of the most important parts of creating a
Facebook ad since it’s going to have an impact on the reach of the advertisement. Fixing a budget is like telling Facebook that for how long you want your ad to be shown. You will also be provided with an estimation of the number of people your ad will reach out to, depending upon the sum you are willing to pay. Next, you have to select the payment method.
it for review: After you complete the procedure your ad will get reviewed by Facebook to make sure it does not violate their terms and policies. Getting a green signal from the team will make your ad appear straight across your target audiences’ devices.
- Edit if needed: You can keep track of your ad’s performance and accordingly take decisions about editing the advertisement or even pause the advertisement.
your customized advertisement, next it is time for you to put all your Facebook
marketing strategies in use.
Facebook marketing strategy using Facebook ads in 2020
different are not quite similar to the physical marketing strategies that you
use to attract customers. It takes some totally different set of skills to
actually build and run a campaign over social media platform. And that is why I
have brought together some pro tips of all time to help you understand Facebook
marketing strategies. Follow along.
important to keep experimenting with your viewers. While it is important to
start by taking small steps, it is also important to explore on the go.
audience and slowly, as you grow, keep broadening the area of interest, so
people with different taste engage themselves with your business eventually.
tools. Facebook Pixel is such an amazing and useful tool that you should try
out if you want to optimize your Facebook advertisements and use the data
retrieved from your ad campaigns. Facebook pixel is just a code that you can
input in your website. This little thing can have a long-running impact. If you
want to track your conversions and want to remarket your service or products to
people who have visited your website in search of a product or service, or you
want to reach out people with the same interest as your existing customers,
then you should start using it right away.
your advertisement is visual. So, using a boring, bad quality picture is a big
no-no. Use better quality images and videos that make your ad look good and
give your audience a reason to eventually visit your website or business page.
ideas and new tools, but it is also very important to keep track of how your
ideas are working out. Comparing your new Facebook ads and Facebook marketing
strategies with previous ones gives you a perspective. Based on this data you
can eventually plan your next move and FaceBook Ads maker
winning the battle of social media marketing strategy. Keep an eye on the
Facebook ads manager dashboard, so you can evaluate which ad is serving your
purpose the best. Start with multiple ads and small budgets. Once you have that
one winner, make it your primary ad campaign.
help you in your journey. And, now is the time to reveal the bonus topic of discussion.
then this one is exclusively for you. While it is important to use all the
tools available to you, it is not possible to know every little trick and
tweaks about the marketing world. And, when it comes to social media marketing,
the rules of the game drastically change. You need to reach out to someone who
is an expert in this field and can help you to make it through.
social media marketing, including but not limited to Facebook marketing. Their
team of experts will not only create it from scratch but use it methodically
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need to the basics of social media marketing since they will explain all of it
to you. They will customize it according to your needs and goals, elaborate it
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analytical results on weekly basis, so you have a clear idea on your stand.
create all the strategies and even evaluate them for you. Thoughtengine.com
will be just the guide you need to take your business online.
changing with every passing day, so if you want to avoid any backlog, it will
be highly recommended for you to reach out to the thoughtengine.com team. Their
team of experts have devoted their days and nights in serving your purpose and
make social media marketing a cakewalk for you.
out to the internet for their queries, it is important to mark your virtual
presence. Chances are that you will find your next potential customer over some
social media platform, rather than anywhere else. So, using the available tools
are important. But using them properly is more important. The world of social
media marketing can get scary at times. Sadly, the chances of your data being
misused are pretty high. Thoughtengine, unlike other social media marketing
companies, is highly reliable. Your safety is their priority.
the Thought Engine family.