What Is Better for Product Pages & SEO: Content or Backlinks | ReadyTechno

    In this competitive world of digital marketing, the
    most apparent dilemma for any webmaster is what should be the priority? A
    well-defined content or backlinks? Which one of these will derive more traffic
    and business for them? To be honest, there is no straight forward answer to
    this. It depends on the type of product and website. A page containing lots of
    text will work well for websites that publish journals and scientific study
    reports and findings. However, in the case of an e-commerce website, a clearly
    defined page with product description, which is pleasing to eyes, is a better
    bet for SEO experts.
    Content always has the upper hand:

    Anyone familiar with SEO strategies knows backlinks are
    essential to secure better search rankings; however, while building a product
    page, you can’t rely on links unless you have well-drafted content that
    attracts the user. Also, depending on your niche getting backlinks remains a
    tough ask. Getting links for top trending blogs and topics is still okay and
    somewhat organic. However, getting a backlink for a specific e-Commerce product
    page can ask for a lot. Key is to develop great content for your product and
    below are a few points which will help you draft the product description
    Word Count – Make sure the word count fulfills
    the intent of the product and search. If you can describe a product
    functionality in 100 words, let’s stick to it—no point in writing a long
    Page loading speed – This is a crucial SEO
    factor and can be a deal-breaker; if not, you are not careful. Many things can
    ensure better page speed like the use of clear but lighter images, proper page
    design, and structure, links on the page should be working fine. Broken links
    can slow down page speed.
    Image Quality – While images should not be too
    heavy, it doesn’t mean we put blurry images that are poorly aligned. The
    product description demands high-quality images with all relevant details. The
    best way is to follow the standard guidelines in terms of image size and
    Product Name & Logo – Your product and
    website is a brand, and while creating product description, make sure the
    product name is correctly written, clearly visible, and readable. The use of
    the logo is also a must for branding; it makes it easy for users to
    differentiate between another similar product and yours.
    What about Links?
    Coming back to the dilemma of links and content, as
    mentioned in the beginning, it all depends on the type of product you are
    trying to sell. Some of the websites use stand-alone pages for product
    descriptions without any links and have a separate page that links to blogs,
    YouTube, and other channels. This is good from an SEO perspective, as well.
    Once the user is on the product page, they have all the necessary information
    which they are looking for and not being pushed to click on links and move out
    of the page. Let’s wear users’ hat. You want to buy a product, and on the
    product page, you see too many links that take you to blogs about the product,
    YouTube or social media pages, and so on. Don’t you think it will be better if
    the user can focus solely on product description and qualities which is
    displayed by a great page content rather than links? The product page should be
    all about the product and give users what they are looking for by catering to
    their search intent. Below pointers can help in achieving this:
    Satisfactory Answers – A bit of research can
    help you find what the user is looking for. Check different platforms and
    forums to see what is the trend in terms of user expectations and areas of
    concern. Once you know what the user is looking for making sure to answer them
    satisfactorily in the product description.
    Relevant and Catchy Product Description: Once
    you know what users are looking for, lack of other similar products. Ensure
    that the product description is to the point and talks about key features, any
    unique feature should be called out, mention how your brand is different from
    others, and what benefits users will gain. Stick the basics; keep it crisp,
    relevant, and interesting.
    Answer Design – This is part of the overall
    design while creating product descriptions. You need to take care of how you
    are communicating it to the user. Use of bullet lists explaining the features
    one by one and clearly can give great user experience. This also helps in the search optimization of the page.
    It’s clear that great content makes the product page
    more user-friendly and helps boost the SEO of the page. Word Count is not
    important. However, a relevant product description answering the user’s intent
    and need is what matters.

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