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    12 UI / UX Trends To Follow In 2021

    UI UX trends and user expectations are changing
    continuously. Some trends have lost their charm, whereas others have managed to
    appear in good books of industry experts for the latter half of 2020.

    In the past, both user experience and marketing were seen as two
    different things. However, today, businesses have understood the powerful
    impact that UI/UX design trends carry. They generate influence that travels
    beyond our imagination, so brands today are hiring professionals for the job.
    If you happen to be looking for one, check out Digital Gravity, Ajath, and
    Lollypop Design Studio an expert UI & UX designers which are also best for services: logo design ,
    brochure design, packaging design etc.

    Here are some UI/UX design trends that you should follow in
    the last quarter of the year 2020:

    Farewell Passwords

    Have you ever been in a situation where you forgot your
    password? Yeah, we all have been there. However, the password reset option is
    always there to help us recover our accounts. But since this is the age of
    advancement and better user experience, we now have better solutions for
    logging in, such as PIN codes, fingerprints, and face authentication.

    UX Writing

    UX writing is among the top trends of 2020-2021. Previously,
    filling a UI/UX design platform with creative words was a regular practice.
    However, it has lost its charm. Now only the most crucial information is shown
    to hook customers at first glance as it leads to maximum conversions.

    Dark Mode Is The New Preference

    Almost everyone is welcoming dark mode, and it is also among
    the top UI/ UX design trends for 2020. The mode is activated at night, or you
    can also set the time of its activation. You can use it all day if you want as
    we know that looking at a bright light for too long or most of the day is not
    good for the eyes. Moreover, dark mode highlights the overall design and its
    elements, uses less battery, and appears attractive.

    Air Gesture Control

    Air gesture control is going to dominate the last quarter of
    2020 and the year 2021. It improves the overall user experience. With the
    introduction of the touch screen, several gesture control mechanisms came into
    the spotlight. However, now all of these are being replaced by air gestures. A
    movement in the air will do the job. Sounds
    amazing, right?

    Immersive 3D elements

    Three-dimensional design elements have been keeping users
    hooked. And now, these elements are being integrated with advanced technology
    like Virtual Reality (VR) and Augmented Reality (AR). This enables the UI UX
    designer to develop hyper-realistic 3D design elements for keeping users
    engaged.

    Voice User Interface

    Using voice assistants to search for stuff while on a
    website sounds tempting. Using voice-based user interfaces can help you stay in
    the competition and boost your conversion rate. If you need the latest UI UX
    design for your website, make sure you get this done.

    Custom Navigation

    Using navigation and visually the right way will help you to
    attract more customers in 2020. Navigation elements involve hidden and visible
    navigation elements. The design of the menu must ensure a smooth flow of
    information.

    Full-Screen Visuals

    If your website features full-screen visuals, you will be
    successful at scoring more customers and boosting your sales. Using the entire
    page of your website to display information is the best way to keep your
    customers busy. This trend has been receiving good remarks from industry
    experts, and it is considered one of the top UI UX trends for 2020.

    Micro-Interactions

    We all have been doing it for years. Where? On Facebook. See
    that ‘like’ button you hit? That’s what micro-interactions are. These enable
    users to engage with the UI UX interface for some time. It also includes short
    videos, animation effects, etc. Users love such options as they are fun to use.
    It makes giving feedback much quicker and easier.

    Mobile Browsing

    Mobile browsing has become popular recently. The case is
    completely different from mobile apps. When creating a UI UX design, you must
    ensure that your platform is optimized for mobile browsers as well. However,
    designs for mobile are a bit different as compared to those of the web. It is because
    of the compact screen size of mobile phones. Using minor graphics and fitting
    all information to the mobile screen is a difficult task, but since mobile
    browsing is a popular trend for UI UX designs in 2020, it is better not to
    ignore it.

    Rise of the Videos

    Using videos appears to be dominating the UI UX design trend
    for 2020. Videos help viewers understand the message clearly and get
    entertained at the same time. Therefore to keep customers engaged, videos play
    a crucial role. Let’s start making some,
    shall we?

    Usage of Bold Fonts

    Bold font usage is not something entirely new. However, this
    practice is gaining popularity in the coming year. Fonts play a significant
    role in the UI interface. Bold fonts are key players when it comes to catching
    the attention of customers. They add weight to the web page’s appearance as
    well as help to emphasize crucial information.

    Wrap Up

    Keeping up with the latest trends might be difficult, but it
    offers benefits in the long run. Customers come back when they are pleased with
    what you offer them. A unique UI UX design will do the job!

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