Marketing: My Ecommerce Site is Not Selling: 6 Common Problems


    We make online stores to target internet users but
    doing so is not that hard as internet commerce is a highly competitive space.
    E-commerce website owners wonder what they should do to turn their business
    turn. “My e-commerce site is not selling. What am I doing wrong?” if you have
    the same question, you should read this post.

    Do you want to grow your ecommerce business? Are you
    doing enough to get more customers? What do you need to do to get more buyers? This
    article discusses 6 common problems with e-commerce site and how to overcome
    these issues with online store best practices.


    Fix ASAP If You Are Making These Problems

    You need to take action as soon as possible if you are
    making the following six problems:

    Problem 1: You are not driving the right traffic

    One of the biggest mistakes online stores make is to
    target the wrong audience. Your promotion campaign will not be much successful
    if you are not driving the right traffic towards your website.

    Solution 1:
    Establish your target audience

    The first thing you need to do is to establish your
    target audience. A good way to start is to create personas for your prospective
    customers. Only target the people that are likely to take an interest in your
    offering. Age, gender, location, hobbies, interests, and more can be considered
    in this regard.

    Solution 2:
    Target relevant keywords

    The second method is to target relevant keywords. By
    targeting relevant keywords, you make sure you are reaching out to people that
    are more likely to take an interest in your product or service offering.


    Problem 2: You’re not optimizing your pages

    You may not give your visitors a nice experience if you
    have not optimized your website pages. Through page optimization, you can make
    sure your visitors have a wonderful experience.

    Optimize your pages for SEO

    Search engine optimization (SEO) is an important branch
    of digital marketing that helps you optimize your website pages and posts to
    get higher search engine rankings.


    Problem 3: You do not have CTA buttons on your page

    Call-to-action (CTA) text and buttons are important in generating
    leads. If you do not have call-to-action buttons, you are not giving your
    website visitor a clear direction.

    Solution: Create
    CTAs that Pop Off the Page

    Try integrating CTA buttons on your page to guide users
    to take a specific action if your e-commerce site is not selling. Your online
    store can do a lot better if you create call-to-actions that pop off the page.


    Problem 4: Your navigation is not clear

    Website navigation is of utmost importance in website
    lead generation. If your website navigation is not clear, make sure you make it
    better at the earliest.

    Organize your navigation

    You can organize your website’s navigation if you are a
    website developer. Use best practices and follow new trends to captivate your


    Problem 5: Your checkout process is complicated

    Having a complicated checkout process can generate a poor
    user experience.

    Simplify your checkout process

    It is necessary to simplify your checkout process if
    you want to generate more business online.


    Problem 6: You’re not using different methods to market your site

    Most people use two or three methods of online promotion,
    which is not enough. There are many ways to be in front of your potential
    buyers if you want to make a difference.

    Solution: Use
    multiple channels to drive more qualified traffic

    You should use multiple channels to drive the traffic
    that you need the most. Here are some useful promotion channels to try:

    Email Marketing

    Video Marketing

    Content Marketing

    Social Media Marketing

    Social Media Advertising

    Pay-Per-Click (PPC) Advertising

    Search Engine Optimization (SEO)


    The Bottom Line

    You have read 6 most common problems that most
    e-commerce stores. You have also reads the solutions to these 6 common
    problems. Are you ready to generate more leads?

    If you want to grow your ecommerce business,
    you need to identify the unique needs and interests of your potential buyers. To
    learn more, you can contact a Digital Marketing expert.

    In the end, we can say that online stores can make a
    difference by following e-commerce stores best practices. If you sell online,
    you can stand out from crowd by following the guidelines discussed above.

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