Are you looking to shake up your website’s SEO? Maybe you’re considering using a quality SEO services company but you’re not sure whether you can actually do it for free?
Sure, working with an expert company will always get you the results that you need. But if you have the time, patience, and knowledge, you might also be able to get results yourself too.
Now, SEO (also referred to as search engine optimization) is all about your website! It involves the content on your page, how reliable and relevant your site is seen to be, and also how easy it is to use affects it too!
So if you’re interested in increasing your search engine optimization for free these key points should help you to do that.
Let’s get started.
Optimize Your Content
First of all, you need to make sure that you’re optimizing your content. This will involve doing your keyword research, ascertaining which keywords you need to work with, and adding them to your main pages, and creating content specifically around them.
It’s important to make sure that you are using them not only in the body copy, but also in your titles and headings by using your H Tags. Then there’s also your URLs, alt tags in imagery, and your meta description to consider here too. Make sure it’s all covered.
Make Sure It’s Easy To Read
But at the same time, you have to make sure that it’s easy to read. You don’t want to stuff it with keywords for the sake of it and make it look spammy – that won’t work. Instead, you need to create pages of content that are easy to read.
Here, the user experience really matters!
Optimize Your Images
The next step is to take a look at your images, just like we mentioned in the optimizing your content section. Think about the keywords that you’re using for your alt tags here. You’ll want to use your keyword research and make sure that your images are also going to rank in the images search too.
Work On Getting Back Links
Backlinks are great and really highly rated by Google. When sites are linking back to yours, it shows Google that you are a relevant and reputable site. So, you’re going to want to work on guest posting and commenting with links in communities to help build up your backlinks here.
Fix Broken Links
At the same time, linking out from your site is also a really important thing to do. Yet, if you’re linking out to pages that have suddenly changed to a 404 message, it’s not going to help. So, instead, you’ll want to think about going through and checking your links with a broken link checker tool and replacing them.
Improve Your Page Speed
As we’ve mentioned before, the user experience really matters here. If your page is loading slowly, it can really affect the experience and it’s not helpful for your SEO either. So, think about working through a page speed checker and seeing what’s slowing your site down and what you can do to change that.
Improve Your User Experience
The overall user experience of your site matters too. Here things like the time on your site, your bounce rate, the number of pages a person visits per session, and also the number of visits you have all come into play. If you have a useful, quality site, this should all improve the experience.
Optimize For Voice Search
You may think that voice search isn’t very popular or that it’s just no longer growing. Yet people are still using voice search on their devices so it’s handy to be optimized for these terms too. Where you can, make sure that you’re covering off voice search phrases too.
Update Old Content
And don’t forget about your old content too. If you have old content on your site that you didn’t use SEO practices on at the time of writing, you can go back and edit it so that it’s freshly optimized too.
When you’ve worked through each of these steps, you should start to see that your organic traffic starts to improve. But you may also want to think about working with a quality SEO services company too.
If you are looking to boost your SEO and organic traffic, you might benefit from working with a quality SEO services company. Reach out to us today if you’d like to find out more.
