Crisis Management is one of the crucial jobs of business
managers. Be it a disease pandemic or any other crisis, every decision must be
taken strategically with a thoughtful approach. And when it comes to draft the
SEO plans, things get a bit complicated and need to be handled with utmost
care. Thus, here in this article, we are going to talk about a few
link-building outreach strategies during the disease pandemic.
With the health crisis still raging globally, many SEO
professionals are having a hard time executing link outreach. Since last year
many professionals have cracked the code of how to build backlinks that are
relevant and can amplify the status of their business online.
Here we have shared few helpful insights regarding the
adjustment of link outreach in the contemporary era. Apply them to your
business’s digital marketing plan and reap the benefits of successful and
secured backlinks thereafter. Without any further ado, here are your tips for
doing it well!
●
Personalization
is the key.
According to renowned digital marketers, personalization is the
king, especially while drafting an email outreach plan. Think about it;
everyone is struggling and trying to cope with the situation. During such tough
times, one has to be sensitive to that. Try putting yourself into the shoes of
the person you are about to contact.
Basically, before you draft an Email for a blogger asking him/her
to publish the content or a blog for your business on his/her website, try to
humanize it with a caring approach. Take some extra time to research the person
you are contacting and personalize your outreach email with sentences such as “Hey
John, how are you holding up?” “Hope your family, friends, and you
are in good health.” And then you can carry out whatever you want to say
in that mail.
●
Following up
can’t be ignored.
You need to know that people are busy now more than ever. They
are trying every day to adjust to the new normal. And amidst such constant
chaos in everyone’s lives, follow-up is also becoming a critical part of the
link outreach plan. No blogger is going to take you or your request seriously
until you contact them regularly.
With a simple follow-up text or Email drafted in a polite tone,
you can try reaching out to them, and they’ll definitely try to respond to your
request. Remember, you have no idea about what the other person is going
through. Try to persuade but avoid being pushy.
●
Try to go
beyond Email
Outreaching via Email is undoubtedly one of the best ways to
contact a blogger who can help you with your link-building plans. In contrast,
it may be an effective tool to contact and promote your web pages for links to
improve the website traffic of your
business; try to avoid being limited to Email alone.
With WFH and everything, people have become comfortable with
video conferencing, and you can use it to your benefit as it presents an
opportunity for link acquisition. Many digital marketing experts have predicted
that such outreaching techniques can simplify the entire process and avoid
those lengthy back-and-forth mail threads. Real-time communication with a
blogger can help you discuss your strategies and build a personal connection
with him/her.
Wrapping Up!
The current health crisis has indeed turned everyone’s life
topsy turvy and has brought unique and challenging scenarios for the world. But
with the help of the outreaching tips mentioned above, you can quickly become
successful in earning relevant and quality backlinks for your business website.
