So, you finally started a new store? Or are
you a seasoned advertiser looking forward to increasing sales with Google Ads?
Turn your Google Ads campaign for more profits with the best Google Ads service in Australia.
Before that, here are some tips for doing
it right. Even if you don’t know where to begin and how to drive sales with
Google Ads, we will guide you all over the process. Undoubtedly, Ads are a
powerful and efficient tool for small businesses, only when you know how to use
them wisely.
How
do Google Ads work?
Google Ads, formerly known as AdWords, is
an advertising system by Google that helps different merchants to achieve
functional quasi-immediate results as their ROI (Return on Investment). Simply
put, Google Ads simplifies the advertising experience of the merchants/users.
While the user types in the search
requests, there appear two kinds of search results:
SEO
results: it is entirely dependent on relevance,
content quality, and structure.
SEA
results: It gets decided by merchants as they pay
for their websites to be favorably ranked.
Bear in mind that Google has a vast reach.
Not to be wrong, a share of 94.63%of Australian users use Google as the primary
search engine. The results are similar to these results. AdWords is undoubtedly
the most powerful and essentially operating advertising company in the world.
No wonder why it is an indispensable part of
the marketing strategy for any online retail site to achieve severe and
progressive results. Moreover, this is more confronted with the below-quoted
words,
“Google AdWords allows online
retailers to access this growing, captive audience to generate formidable
increases in their online turnover while retaining a firm control on their
investments.”
– Emmanuel Begerem, Head of Google UK’s
partner network!
Does
Google AdWords help increase website ranking?
Google has said many times that Google Ads
do not help improve the organic search of your website. But many believe it is
true. Well, at least, not directly. But, at the same time, there are indirect
ways through which Google Ads instantly improves your SEO strategy.
The best part about Google Ads is that you
can easily set up, followed by proper activation, and starts to drive traffic
in a single afternoon! On the other hand, SEO can take up to 1 year for you to
witness serious results. That means, with an investment of just $200 per month,
you are on for the results worth a potential acquisition of $24,000, long back
before you know whether or not your SEO strategy is working for your website!
Where
do you begin?
Now that you are familiar with Google Ads
and how it works, here are the top Google Ad tips to help you increase your
sales. Seems overwhelming? It does not have to be so!
Tips to drive sales with Google ads.
- Are you willing to
add NEGATIVE keywords to your campaigns?
If you don’t know this, highlight it now!
Negative keywords are one of the most functional and powerful tools in any of
your Google Ads campaigns. Yes, they are overlooked but keep in mind that
negative keywords help you eliminate the audience/searches that are not
relevant to your service or products.
Benefits
to count!
●
The best
part of negative keywords is they keep ROIs inline!
●
It is
logical to prevent unnecessary spending on those keywords where they don’t have
good, profitable returns.
●
It ensures
that searchers get shown the respective ads which are relevant for them.
●
Negative
keywords increase the likelihood of more targeted and relevant traffic, which
ultimately increases the rate of conversions.
- Increase your budget
with long-tail keywords!
Interestingly, 29% of keywords with just
10k searchers per month majorly consist of three and more words! That means you
have to add long-tail keywords to ensure you get targeted and relevant traffic
that is more likely to convert.
It also ensures less competition with a
relatively higher chance of converting. But these can also lower CPCs while
considerably increasing the sales. You can check out for current organic
traffic to effectively find the possible long-tail keywords.
- Audit the keywords
and remove duplicates!
Ensure that you are removing the duplicate
keywords actively. Indeed, duplicate keywords can adversely hamper your sales
through Google Ads. They tend to impact your quality score while already eating
to your budget.
Contextually, with the best digital agency
providing Google Ads service in Australia, you can expect to see your ad up
with the correct traffic and more conversions. When you enlist help from a
professional team for ads service, you can actively stay ahead of current
marketing and sales trends!
The
bottom line
Driving sales through Google Ads is easier
when you optimize for more clicks per visit with correct ad extensions. It can
be a site link, review extensions, or even the callout and structured snippets.
So, are you ready to make something incredible? Do it right with the best
google ads service in Australia now!
Click
here to book a free strategy session
with the experts.
