In the age of social media, it’s easy to become overwhelmed by the number of tools available to help you grow your business. So which one should you choose? After doing extensive research, we think that the following 10 tools are the best when it comes to lead generation and deserve your attention. We hope that you find this information helpful and are able to use it to get the leads you need for your business. You can find more such tips and tools in this lead generation guide.
If you have any questions about any of these tools or would like more information about our services, please contact us today!
1) Google Analytics
Google Analytics is by far one of my favorite tools and should be everyone’s first choice when it comes to lead generation. Google Analytics allows you to track your website traffic, where people are coming from, how they found you, what they do on your site, how long they stay on your site…and much more.
Google Analytics also offers some fantastic free templates that you can use as a starting point for building out all of your lead generation campaigns. All in all, it’s a really powerful tool (I should know – I wrote an entire book about it!). It’s no wonder that 96% of marketers name Google Analytics their most valuable analytics tool.
2) Google AdWords
Google AdWords is an online advertising service that offers businesses a new, efficient and inexpensive way to reach potential customers. It features text-based ads that appear next to search results on Google and across the web. This means it can reach millions of people worldwide and present your business brand directly to them. When using AdWords, you only pay when a user clicks on one of your ads; because of its incredibly low cost, it’s considered one of today’s best tools for lead generation.
3) Inbound Marketing
An Inbound Marketing Strategy is essential to lead generation. With Inbound Marketing, you generate leads using your own website as a lead magnet. In order to do so, you must have a website first! Your company’s site should have relevant content that is frequently updated to generate organic traffic and leads for your business.
Having an email list will also help with lead generation by distributing relevant information about your products or services via email blasts. This way you can send them offers and new content on an ongoing basis without having to actively sell them. The best tool for inbound marketing is HubSpot because it provides everything you need in one place: a comprehensive CRM, Lead Magnet platform, SEO tools, Analytics & Web-based landing pages!
One of our favorite tools, Vero, lets you send customizable emails to your leads (such as your newsletter or a product update) based on where they are in their customer journey. If they’ve signed up but haven’t converted yet, send them an email reminding them about why they should join you. If they’re on another page in their customer journey, you can reach out and ask if there’s anything you can do to help. Use Vero to automate lead nurturing so that it happens at exactly the right time!
5) HubSpot CRM
All marketing teams can benefit from lead generation, but what happens when you’re looking to build long-term relationships and not a short-term sale? That’s where inbound marketing automation comes into play. And one of its best tools is HubSpot CRM. You can use HubSpot CRM to streamline your sales process, identify key leads and prospects, track their engagement throughout the sales cycle, and then automate communication based on those touches. It’s a great way to convert more customers while saving time in an increasingly busy world of digital communications.
MailChimp is a free email marketing and newsletter service. This tool makes it easy to create, send, and track email newsletters. It also allows you to create simple registration forms (for newsletters, events, webinars, etc.) that can be used on your website. MailChimp provides useful analytics tools that allow you to see how well your messages are performing.
Its clean design has been optimized for mobile viewing. And perhaps best of all, there’s no limit to how many subscribers you have (although if your list gets over 2,000 users, you will need to upgrade). If someone on your team is already familiar with MailChimp and would like to use it again or if you already have experience using an earlier version of MailChimp, check out their campaign wizard. In just four steps, it helps new users set up an email campaign from scratch.
Zoho is a comprehensive set of business software applications with features and functionality that will enable you to organize your business, save time, and grow. Zoho comes with over 200 integrated applications developed to help you manage your business from simple tasks like sending an email or creating a document, to more advanced ones like managing your team’s performance and generating leads from prospective customers. With so many diverse options at hand, it’s not surprising that Zoho is considered one of today’s best tools for lead generation.
8) HubSpot SalesIQ
The latest generation of HubSpot SalesIQ features automated lead scoring, one-click scoring actions, and email templates to make prospecting faster and easier than ever. All you have to do is click on a lead in your Sales IQ feed, send them an email with a call-to-action — such as setting up a demo or scheduling a discovery call — and you’re done.
The platform automatically emails them and updates your CRM with their response. Plus, if they don’t respond within five days (or however long you set), it will follow up again. That’s why many marketers say that HubSpot SalesIQ helps generate more leads at scale than any other tool out there.
9) Microsoft Dynamics CRM (on-premise version)
Microsoft’s Dynamics CRM (on-premise version) comes with various tools to help you capture leads and convert them into customers. If your business has been in existence for a while, it’s possible that you already have a bunch of information about your customers stored on Microsoft Excel sheets.
With Dynamics CRM, you can start combining all of these pieces of information into one centralized database that is accessible by all your staff members. In addition to helping you organize your existing customer data, it will also be useful when tracking brand new leads as well.
10) Salesforce Sales Cloud
This cloud-based CRM platform is a great choice for B2B businesses looking to launch lead generation campaigns. With Salesforce, you can quickly import contacts, create custom lead lists, and track all of your sales leads with just a few clicks. Additionally, Salesforce integrates with many of your other core business apps, allowing you to seamlessly update customer records from within your favorite programs. Another benefit? You can set up auto-responders that help nurture leads before and after they convert. like to use it again or if you already have experience using an earlier version of MailChimp, check out their campaign wizard. Mailchimp software