In business, a penny saved is similar to a
penny earned. This is a saying that should always ring in your ears anytime you
think about the best way you can cut across the core of PPC keyword research.
Before getting into more details, let’s back up and analyze everything.
Pay-per-click advertising, also known as
PPC, is a digital marketing advertising methodology that many people across the
globe use. Keywords are the main components of PPC advertising that aid in
directing your ads to the right audience and at the right time. PPC advertising
works in a manner that you pay when a user clicks on your ad
You should be extremely careful when
choosing keywords to use in your campaigns since they determine your fate at
the end of the day. Remember that you
might pay lots of cash for irrelevant clicks that do not result in any
conversions. The only secret is to use the right keywords to ensure that you
invest in what will pay you at the end of the day.
Many people hesitate to do Keyword
research from their PPC campaigns. This article answers all your questions with
a step-by-step guide with all the relevant insights. Read on!
Brainstorm
Ideas
The immediate step to begin your keyword
research is to brainstorm ideas. The
ultimate goal at this point is to focus on the high-intent keywords and other
product-specific keywords that make your brand unique. The specific keywords
are meant to lead customers specifically to your business.
The high-intent keywords enable you to
understand that the customer is ready to take action. When a person searches
for the price of a product, it simply means that they are ready to buy the
product. If the customer doesn’t buy the product immediately, they have the intent
of acquiring the product soon.
The product-specific keywords should be
directly related to your business market and the product or services you are
dealing with. You should focus on creating a robust list of product-specific
and high-intent keywords to place your business in a better position to secure
more potential customers.
PPC
Competitor Research
For your campaigns to be successful, you
need to keep your eyes on what your competitors are constantly doing. Note that
the stakes are extremely high when deciding the keywords to use in your PPC
campaigns. This is mainly propelled by the fact that you are charged per click.
You should focus on targeting customers
with intent since your budget is likely to drain without closing a single sale.
This will turn out to be significant losses affecting the growth of your
business. Always strive to avoid such instances to enhance the general
development of your business in the long run. By checking what has worked for
your competitors, you will get a clear picture of what to do next.
When doing the keyword analysis, check on
the cost per click, also known as CPC, as well as the quality score. Getting a
high-quality score means that you are most likely to pay less for the keywords,
and your ads will rank higher on the search engine. When calculating the cost
per click, you simply multiply the maximum bid by the quality score.
Remember that short tail keywords have a
higher traffic rate and are more competitive. On most occasions, the long-tail
keywords are usually low on traffic, making it far less competitive on the
search engine.
Expand
Your Keyword List
This is the point where you need to
acquire the best
PPC keyword research tool that will help you
expand your list of prioritized keywords. Google Keyword Planner is one of the
most common tools you can use. You need to acquire a tool that will take part
in planning your PPC keywords, covering all the research topics.
Check on the bid estimate and focus on
tailoring your advertising plan to suit your Google ads. The tool gives you
detailed ideas based on the keyword categories to enhance the relevance of your
keywords. You get to learn other new keyword ideas that you never thought
about. After you have the keyword list in hand, you can arrange them depending
on their match types.
Also, you can build a list of long-tail
keywords that matches your strategic audience. Focus on the high volume
long-tail keywords to get better results. Also, you can find gaps within your
keywords and the entire content marketing plan that requires you to fill to
make it more effective. Besides, you can easily assess the keywords that drive
more traffic to enhance competition.
Group
Your PPC Keyword Research
Before you began doing your keyword
research, you had goals to achieve, right? The ultimate goal of the study is to
market your business to the right audience and make profits. Remember that not
every keyword is relevant to your target market. This means that you need to
group your keywords in an orderly manner depending on their similarity and
differences.
The fundamental goal here is to ensure
that you are more specific in targeting your audience. The keywords should be relevant and nail
directly on the head in line with your goals and the stipulated budget. The
best thing is to group the Keywords based on the ad groups, category, and
keyword similarity. Also, do not forget to consider the user intent when
grouping the keywords.
The goal of grouping keywords into
different categories ensures that every group remains relevant to the ad you
are running. In addition, the group should focus on enhancing the number of
clicks to increase the chances of closing sales. Making a slight mistake at
this point is likely to cost your strategy heavily. Ensure that the groups you
create are accurate and meaningful.
Final
Verdict
PPCexpo
offers a great way to reach your target market only if you do everything right.
However, you need to conduct in-depth research to identify the best keywords
that suit your business audience. Always think of PPC as an online auction to
sell your products and services. This guide can help you conduct detailed
keyword research for your PPC campaigns.
