Source: Unsplash
Instagram hashtags may make or break your marketing campaign on the platform. If you use them properly, your postings will be noticed by more individuals who are likely to be engaged in your items or business. You risk insulting potential followers and getting penalized by Instagram’s algorithm if you use the wrong one. To properly use hashtags on Instagram, you must first understand how they work and then design a strategy.
But, when it comes to Instagram, how do you use hashtags? How do you come up with the finest Instagram hashtags? Which hashtags are currently trending? Is it better to put them in the caption or in the comments? In this blog, we have got all that covered for you.
What are hashtags?
A hashtag (e.g., #NoFilter) is a grouping of letters, digits, and/or emojis followed by the # symbol. They’re used to organize stuff and make it easier to find. Hashtags can be clicked on. Any person who types an Instagram hashtag on the search button or clicks on one will be taken to a page with all of the posts being made which are tagged with that specific hashtag.
Why should you use hashtags?
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Hashtags are a great method to grow your Instagram following and reach more people. When you use a hashtag, your post will show up on the hashtag’s page. If you use a hashtag in your Instagram Story, it may show in the hashtag Story, which is published on the hashtag page as well. If you do not have a lot of followers, then you can also buy some on Buzzoid.
Instagram hashtags can help you develop an online community and encourage people to interact with your company.
How to add hashtags?
Type a hash mark # followed by your keyword or words in your Instagram caption. As you type, Instagram will suggest some popular hashtags and display the number of posts that have previously used them. If you see one you’d want to use, just tap it to add it to your article. Working hashtags can also be added to comments, but only on your own posts.
Note that typing a space or a punctuation mark will immediately stop the hashtag. If I put #don’tdothis, for example, the hashtag will be #don! It’ll be #instagram marketing if I type #instagram marketing. That’s something you don’t want to happen!
How many hashtags should you use?
Regardless of the fact that Instagram allows up to 30 hashtags per post, it recently advised authors to use only 3-5 hashtags in their postings. Instagram is rolling out more “recommended” content feeds, such as the Instagram Reels page. Instagram, on the other hand, needs to be able to precisely categorize content in order to provide it as a “good match.” What is the theory? Self-categorization is more reliable when there are fewer hashtags.
The maximum number of hashtags allowed on Instagram is 30. Unless you’re content with your following count and engagement, we recommend using all of them.
What will be the most popular Instagram hashtags in 2022?
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We don’t recommend using the most popular hashtags because Instagram emphasises the value of relevant hashtags as they pivot towards semantic keyword search. They’re simply unhelpful. You, on the other hand, want to know what’s hot! So here we go. According to research, the most popular hashtags of all time are:
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#food 391.9M
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#travel 497.3M
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#tbt 536.4M
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#repost 471.4M
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#like4like 515.6M
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#instamood 238.1M
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#nofilter 268.9M
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#picoftheday 570.8M
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#life 334.5M
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#me 420.3M
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#likeforlike 328.2M
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#summer 454.2M
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#amazing 277.5M
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#dog 264.0M
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#model 254.7M
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#photo 334.6M
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#follow4follow 290.6M
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#music 316.1M
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#beach 246.8M
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#style 472.3M
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#fashion 812.7M
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#ootd 308.2M
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#sunset 249.8M
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#followforfollow 227.9M
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#foodporn 229.4M
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#instagood 1.150B
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#fitness 395.8M
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#girl 393.8M
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#friends 396.7M
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#art 649.9M
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#fun 385.6M
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#family 357.7M
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#igers 276.5M
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#motivation 229.1M
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#follow 560.9M
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#nature 525.7M
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#instalike 374.6M
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#instagram 482.6M
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#smile 364.5M
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#photooftheday 797.3M
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#beautiful 661.0M
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#cute 569.1M
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#love 1.835B
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#photography 583.1M
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#followme 528.5M
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#selfie 422.6M
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#instadaily 444.0M
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#happy 578.8M
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#beauty 382.8M
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#makeup 285.3M
What are banned hashtags?
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Restricted hashtags are those that have been flagged by Instagram users as it is used in posts that do not follow the platform’s rules. Any post with that hashtag will be hidden, restricting your natural reach and growth.
Banned hashtags are changing constantly, according to user reports and Instagram’s investigations. However, Instagram does not presently provide a fixed list of banned hashtags, but that is why websites like this exist!
Why are some hashtags prohibited on Instagram?
Because of user complaints, Instagram has banned hashtags. It usually occurs as a result of people publishing inappropriate stuff and using specific hashtags. A few of the banned hashtags aren’t exactly what you’d anticipate, like #beautyblogger. Close alternatives, on the other hand, are sometimes acceptable. #beautybloggers, with an “s” at the end, is not restricted in this circumstance and works perfectly.
Most users would not utilize otherwise harmless hashtags to upload bad stuff. Instead, these posts are usually from bots or spam accounts, thus this is just another method that Instagram is attempting to combat phony accounts in order to improve the Instagram platform for actual users.
What are the hashtags that you should avoid using on Instagram?
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Are you mistakenly utilizing forbidden hashtags? Examine this list to check if you’ve used any of the items recently.
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#saltwater
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#instasport
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#curvygirls
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#assworship
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#shit
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#singlelife
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#kickoff
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#date
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#Youngmodel
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#thought
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#beautyblogger (**Note: #beautybloggers plural works.)
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#addmysc
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#snap
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#loseweight
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#hardworkpaysoff (**Note: #hardworkpaysoff💪works.)
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#pushups
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#stranger
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#skype
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#lulu
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#boho
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#petite
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#rate
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#samelove
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#mirrorphoto
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#always
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#assday
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#italiano
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#hotweather
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#hawks
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#iphonegraphy
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#ice
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#costumes
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#tag4like
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#todayimwearing
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#bikinibody
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#elevator
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#girlsonly
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#teens
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#parties
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#skateboarding
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#milf
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#ass
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#kansas (**Note: #kansascity works.)
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#killingit
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#snapchat (**Note: #snapchat👻works.)
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#eggplant
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#workflow
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#sopretty
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#master
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#kissing
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#overnight
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#pornfood
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#abdl
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#mustfollow
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#besties
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#ravens
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#tanlines
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#alone
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#mileycyrus
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#snowstorm
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#brain
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#dm
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#selfharm
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#swole
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#teen
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#shower
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#humpday
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#single
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#edm
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#models
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#hustler
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#desk
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#armparty
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#dating
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#prettygirl
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#undies
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#asiangirl
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#gloves
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#streetphoto
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#valentinesday
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#newyearsday
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#adulting
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#nudity
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#sunbathing
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#nasty
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#tagsforlikes
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#direct
How to Stay Away From Banned Hashtags
As previously stated, Instagram does not maintain a regularly updated list of forbidden hashtags, and they do change on a regular basis. Start by looking for resources like this and going over the current list of restricted hashtags. Remove them from your plan if you’re using any of them.
Companies can employ a variety of hashtag methods. Some people like to collect a huge number of hashtags that are relevant to their industry and the types of posts they usually make. Then, each time they create a post, they’ll choose the most relevant hashtags from that list of hashtags.
Others construct several distinct “sets” of hashtags. Then, when users create a post, they select the set that best matches the post and use it. This can save you time, but it also means that your hashtags won’t be as precise and accurate as if you choose them each time.
Conclusion:
Source: Giphy
Hashtags are a key element of any Instagram strategy for a business, but it’s crucial to keep track of the ones you’re using. You don’t want to inadvertently use a banned hashtag because it might derail your complete Instagram marketing campaign.
Just keep in mind that each Instagram hashtag you use on a post must be relevant to the content and should not be overused. Don’t just put your entire stored list into each post.
All the plagiarism is the hashtags which I can not change.
